New EDO Website Launch: Lehigh Valley Economic Development Corporation

Published: Wednesday, May 31, 2023 | Tags: economic development organization case study, economic development websites

Lehigh Valley Economic Development Corporation (LVEDC) has recently launched a next-generation website aiming to promote the economic assets of the Lehigh Valley region and foster partnerships for job creation and growth. Let’s explore this website's new features, functionalities, and design elements that enhance user experience and engagement.

 

Table of Contents

Custom Mobile-Friendly Website Design

  • Background Video for Hero Section: The website incorporates a captivating background video in the hero section, immediately grabbing visitors' attention and providing an immersive introduction to the Lehigh Valley.
  • ADA Compliance Widget: The website integrates the latest ADA compliance widget to ensure accessibility for all users. This feature enhances usability for individuals with disabilities and demonstrates LVEDC's commitment to inclusivity.
  • Showcase Testimonials on the Homepage: The homepage prominently displays testimonials from individuals who love the Lehigh Valley. These testimonials provide a personal touch and serve as compelling endorsements, highlighting the region's strengths and appeal.  

Featured Web Pages

  • The Business Attraction Page: This page is a comprehensive resource for site selectors, emphasizing why the Lehigh Valley is ideal for new sites or expansions. It showcases strategic target sectors and outlines the advantages and opportunities available to regional businesses.
  • The Colleges and Universities Page: Highlighting the higher education options near the Lehigh Valley, this page showcases the colleges and universities in the area. Animated statistics visually represent the recently awarded top degrees and non-degree certificates, illustrating the region's commitment to education and workforce development.
  • The Interactive Map on Why Lehigh Valley, PA: As visitors scroll down the page, an interactive map displays the neighboring big cities. This feature allows users to understand better Lehigh Valley's strategic location and proximity to major urban centers.
  • The Stay Connected Page: This page is a hub for members and users to stay updated on the latest news and events. It offers easy access to news articles and event information, fostering a sense of community and engagement.  

Events Calendar 

  • LVEDC also uses the Events Module powered by Freedom™ Software on their newly designed website to manage their Events calendar
  • The lister view on the Events page displays upcoming events and allows members to filter events by type and register quickly.
  • Each event has a detailed overview page allowing LVEDC to provide all pertinent details, a chance to show off each sponsor’s name and graphics, and a quick link to register.  

Intuitive and Easy-to-Use Navigation

  • Clean and Modern Navigation: The website boasts a clean and modern navigation design. A mega navigation drop-down provides brief descriptions of each subpage, allowing users to quickly navigate content.
  • Footer Navigation: The footer navigation includes a dynamic Twitter feed, ensuring visitors can stay connected with LVEDC's latest updates. Quick links to essential resources are also available in the footer, enabling users to access key information conveniently.
  • Search Bar Functionality: The search bar is an essential feature of the main navigation. Hovering over the search icon reveals a user-friendly search bar, enabling visitors to enter keywords or specific content they need quickly. This functionality enhances the overall user experience and facilitates efficient information retrieval.

 

The launch of Lehigh Valley Economic Development Corporation's new website represents this organization’s dedication to promoting the region's economic assets and fostering collaboration for job creation. With its custom mobile-friendly design, featured web pages, intuitive navigation, and emphasis on user engagement, this Economic Development website is a powerful tool for showcasing Lehigh Valley's strengths and attracting businesses and individuals to the region. LVEDC's commitment to leveraging technology and user-centric design ensures an exceptional online experience for all visitors to the website.

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